Matt Marsden Freelance Creative

ABOUT

This NHS alcohol awareness campaign was created to highlight the Section 141 Licensing Act which states that it’s against the law for bar staff to sell alcohol to anyone who is drunk. The familiar landlords cry of ‘Time Please!’ together with the hand stop sign were combined to leave the viewer in no doubt about the intended message, whilst the yellow and black colour scheme was used as a deliberate nod to the hazard warning signs which seem so prevalent in most public areas.

The creative was produced to be seen in and around bars and restaurants in the North West and Manchester in particular, with a number of different executions including impactful out-of-home formats, flyers, drink unit calculators, yellow warning cards, a website and a fold out wallet sized checklist which was given to all bar and venue staff as a handy reminder of the Time Please campaigns key aims. T-shirts were also designed to be worn by bar and venue staff to further strengthen the brand message.

Date published: 4 February 2021 2021-02-04T10:18:37+0000

MADEIT CREDITS

NHS - Time Please: Alcohol Awareness Campaign

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