This prospectus for MMU’s famous Hollings Faculty ‘Toast Rack’ campus was created to showcase the faculties courses in food, nutrition, fashion, hospitality, events management and tourism.
With the ageing faculty due to move to the Universities core Manchester campus, the brief required a stunning visual depiction of the buildings iconic architecture whilst showcasing its current output using the words and pictures from a number of student competition winners. Manchester and in particular Factory’s iconic and seminal musical heritage served as inspiration for the 12” record sleeve style creative used in the prospectus, which employs a specially commissioned illustration of the ‘Toast Rack’ as its lead visual. This illustration is repeated throughout the piece using different crops and juxtaposes with the words and pictures of the students. The colours chosen are taken directly from the MMU colour palette but for the first time have been used to specifically represent each of the programmes on show, with the colour co-ordinated illustrations of the windows on the books cover hinting at the courses offered inside the faculty. The outer sleeve has been deliberately left plain apart from the title and logo but introduces the viewer to the book inside via a series of die cuts, these shapes are then printed throughout the book to break
up the photography on each page.
A website and A7 multi-fold information pack were also produced to support the campaign.