ABOUT

Container shipping ensures equal access to food worldwide but comes with an environmental cost. DP World wanted a sustainability campaign that showed action, to increase trust amongst B2B stakeholders.

For the last century, we have shipped frozen food worldwide at the globally recognized standard temperature of -18 degrees Celsius. Every degree has significant impact on global warming. Together with DP World, we asked a potentially world-changing question: does the freezing temperature have to be that cold?

After months of research with independent academics we arrived at a ground-breaking answer: A temperature change of three degrees wouldn’t harm the food inside the shipping containers, but for the world outside would be transformative, promising energy savings of 25 terawatt-hours and 17.7M tons of carbon annually.

We called our initiative The Move to -15° and shifted focus onto how we could enlist businesses throughout the global cold chain to adopt the transformative change.

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