Mattias Ronge Chief Creative Officer EMEA

ABOUT

The Social Swap is a Heineken® social experiment aimed at highlighting and addressing gender bias in soccer. Former England international players turned pundits, Jill Scott MBE, and Gary Neville, secretly switched social accounts for five days to share their genuine views on soccer – but with Jill posting from Gary’s account, and vice versa.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

Who liked - Social Swap