ABOUT

PING PINGPing Ping is a new coffee brand that melts the best South American blends with the true soul of Camden Town. The blend is made up of Brazilian (Brazil Fazenda Do Salto) and Colombian coffees all naturally roasted to bring forward their very best flavours and produce an highwire product.Even if at the moment is sold online PING PING COFFEE is far from being an isle on the internet which just wants to promote itself: it stands for unity and believes in the strength of a community whether by supporting more starting and inspiring companies or working in partnership with them.Quoting the owner:“THE CORONAVIRUS HAS TAUGHT US THAT WE CANNOT DO THINGS ALONE, WE NEED OTHER COMPANIES, professionals and friends TO WORK WITH, WE NEED TO SUPPORT EACH OTHER AND HELP EACH OTHER GET EXPOSUREFOR WHaT WE DO  AS BUSINESSES”
That’s why “grind” is such an important word for the brand, as it means the satisfying action to make your own coffee true before your eyes as well as the truth about life, with its cold days of hard work, when coffee is a moment of gathering, break and relax.It’s a word that is an invitation to be strong and brave at facing everyday challenges, with that new aim that is not anymore just about feeling productive but about being surrounded by friends you can help and who can help you.
The logotype tell us about the name of the brand, Ping Ping, while location and purpose are defined within the ellipse underneath.The wavy graphic element is not just an embellishment: it’s a graphic representation of a wave of energy, an heart beat, a path from “A to B” that isn’t just geographic.It follows the bends and turns of our existence, and in this very moment the shift from a self centered life to the realisation of the importance to rely on a community.That doesn’t mean that coffee brings enlightment, but that the birth of this brands starts from this new awareness.
Ping Ping is like a business utopia, coming out from the covid era like an underdog and secretive brand which relies on (and it’s part of) a community, to help the grouth of the community itself: and this community is Camden Town.Camden has always been a melting pot of different cultures and its Art has always mirrored this melting and clashing throughout many decades and waves: pop, punk, trippy, romantic dandy, rave, gothic just to list some.In approaching the design and this very brand we wanted to keep that spirit of convergence, blending a font blessed with romantic and art deco volumes with the aggressive grids and colour palettes of a counterculture music label.Therefore, acid greens and yellows on grey canvas achieving a contrast enhanced by pairing thin and bold fonts.
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