ABOUT

Meraki BarMeraki Bar is the cocktail lounge of Meraki Restaurant, the creation of Adam Bel-Hadj, Alain Dona and Peter Waney: a trio with a history of building successful brands such as Tonteria and Coya.BriefThe goal of this project was very clear: to aim for the same excellency they reached with their restaurant and to pair the new cocktails designed by the talented Thanasios Argirys and inspired by Greek mithology with a cocktail menu representing Greek Gods with a modern twist.
It quickly became the job every designer would be dreaming of due to the creative freedom granted and the multiple styles they were looking for.InspirationThe moodboard stretched from trippy and new rave (-ish) instances to pop and romantic ones, with a look at modern sport advertising.​​​​​​​
ExecutionThe result is a collage of illustrations that come as a surprise at every turn and that create a strong contrast with the classic volumes of the chosen Serif.
The booklets have been printed on G.F. Smith  paper and binded into a brown leather hard cover.As part of the launching campaign, the optimization of the illustrations for the new Meraki Bar Instagram account has been followed by the creation of some animated posts like the one dedicated to Aphrodite (Vigil of Venus).​​​​​​​
The campaign is completed by the creation of street-boards and merchandising.
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