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Water is currently a key issue in the nation. To raise Moroccans' awareness of the dilemma, the Ministry of Water and Equipment has launched a major national campaign, and entrusted it to the director. Rather than being alarmist, the director chose a more delicate and emotional approach.
The film elegantly combines images of authentic Morocco with the poetry of the narrative and its vocalizations. Broadcast on all media, “The Call of Water” resonates in the hearts of all Moroccans and has opened their eyes to the importance of saving water.