ABOUT

Situation: Ehinger Kraftrad is a one-of-a-kind motorcycle custom shop. Their products, rebuilts of vintage motorcycles from the 1930s and 40s, are very specific and rare. And so are their clients.
Brief: We needed to find a promotional item that drove customers to the shop in order to experience the brand – and spend time with its maker, Uwe Ehinger. At the same time, it was important to convey Uwe’s excessive aspiration for craftsmanship and quality in every detail.
Objectives: Finding a way to get customers to experience the spirit of Ehinger Kraftrad. Making it representative with regards to craftsmanship, quality and detail. Making the idea of preserving old motorcycles in an unconventional way tangible. Do not aim for as many customers as possible, aim for the right customers who value quality, individuality and craftsmanship.Project scale & volume: 90 bottles altogether, wrapped and boxed.
Outcome: The Archaeologist’ set a great example for how much dedication and attention to detail and authenticity Ehinger Kraftrad put into their work. The first batch was out of stock in no time – despite its hearty pricetag. Customer feedback showed that the gin was also used as an identificational item that showed the buyer's love for the brand and what it stands for. Some even used the gin to 'baptise' a new motorcycle before going for a ride for the first time. That way, our product found its way into a much deeper, more cultural context. The Archaeologist’ made a strong contribution to a better understanding of the brand's meaning and perpetuated the cultural heritage within the scene.
Execution: Bottles’ bottoms with inserted stainless-steel base and weld-on machine part. Matching packaging design represents the craftsmanship of the era in which the machine parts were designed. Stories of the finding of the parts are printed on the wrapping paper. Everything is handmade. Every detail of the packaging is a meticulous rendition of the packaging technology of the era in which the contained bike parts have originally been crafted.