ABOUT

New company name and identity for start-up.

Font Energy deliver substainable and cost efficient energy systems to community organisations. They needed a brand name and visual identity for a smart energy metering product aimed at private developers.

I ran name generation workshops that resulted in GURU, positioning them as an intelligent energy saving friend. The brand identity is formed using a blue dot representing an eye and used graphically in typography and imagery, serving to make the brand more ownable.