Matthew Shaw Design Director

ABOUT

Won in 3 way pitch judged by venture capitalists Octopus.

Pinpointed the unique differentiator against competitors - As UK medical supplies manufacturer C&I were able to apply an extreme level of adaption to its products to fit individual patient's needs.

The creative idea used a ribbon that could infinitely change and adapt, creating a vibrant and distinctive graphic language.

I worked on these projects as Creative Director whilst at Acuity.

MADEIT CREDITS

  • OctopusClient

Who pooled - Brand identity