ABOUT

Problem
How do you translate brand values and product features in a local context that can also work globally?

Insight
Surprise and delight is an international language.

Story

The aim of this film is twofold: give our client what3words more marketing collateral to attract more automotive partners to their navigational tech; help Subaru promote their model in Japan.

Here, a ‘snowboarder’ sets off for a seemingly typical day on the white stuff only for the viewer to have their expectations confounded when we see the real run is the only dunescape in Japan.

Elements Connected

After developing the client relationship, I co-wrote and co-produced this short, conceived the overall creative concept and co-managed the production team on the ground in Japan.

Outcomes

The film was promoted digitally by both Subaru and what3words, localised for Japanese audiences and reedited for use in multiple territories for w3w’s partner acquisition campaigns.