ABOUT

Problem
How do you find new ways to tell the oldest type of story AND save the day when adventures go wrong?
Insight
AI technology can actually make extreme adventurers feel more human to the everyman.
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STORY
Extreme adventurers experience newly extreme environments – just not the ones they were expecting.

A world-class paraglider comes face to face with what went wrong and what could have been during an epic mission to a Tanzanian volcano.

We developed this new format to bring the audience right inside the adventure and the adventurer right back inside their memory.

This subverts so much of what people usually expect about adventure content. It’s indoors, for a start.

Elements connected

We won a hard-fought commission from Red Bull to develop a world-first AI-driven format via an innovative, custom-built virtual production studio. I identified the opportunity enabled by the new technology, led the pitch, assembled the technologists and production crew and shaped the format.
Complete with bespoke AI technology and towering, hyper-immersive LED screens plus YouTuber host Beau Miles, we enabled Red Bull adventurers to step back inside the most awe-inspiring and emotionally challenging moments of their expeditions in a way they – and the viewers – never expected possible.
The AI and virtual production technology helped us recreate the ‘moments that never were’ and show the art of the possible.