Matthew Creative Director


This is a video (and related, tailored social cuts) that I conceived, wrote and directed to drive awareness of a taboo-laden disease for a healthcare client called BAD - bile acid diarrhoea. It has been called 'exceedingly original', 'tragi-comic and moving' and 'highly memorable'.


  • GE HealthcareClient

Who pooled - GE Healthcare: A 'BAD' Story - Bile Acid Diarrhoea disease awareness video content