ABOUT

Launching in 2014, the Actiiv Fitness brand has been welcomed into Australia's biggest retailers nationwide, to a positive response. It's primary focus is to support lifelong health journey's, whilst providing knowledge and information. The range is designed for not just the athlete, but including the every day person, wanting to live an active and healthy lifestyle.

Working on ideas with various teams, I solely took on the responsibility of taking the brand from conceptual to final product stage. Creating the brand image and identity, it evolved into a crisp and easy feel, giving consumers a feeling of well-being. Competing against worldwide brands, the product packaging and imagery had to be simple and easy to identify, whilst on retailer's shelves.