ABOUT

Type: Consumer Magazine
Frequency: Quarterly then Bi-monthly
Task: Originally the designer I soon was promoted to Group Art Director (including sister titles Cosmo Bride and Wedding Organiser), I was tasked with helping turn YYW into a luxurious wedding title to rival Conde Nast’s Brides. Over a number of years this was achieved and then for the first time in it’s history managed to knock Bride’s off the top spot (anywhere in the world) with an ABC in excess of 60K. With a team of three and numerous freelancers, in addition to the magazine we produced advertorials for such brands as Chanel, Estée Lauder, Jo Malone, John Lewis to name but a few and supplements for Harrods, Argos. etc As well as producing the biggest magazine ever seen at Natmags. I also created the templates for YYW's website, this was the first of the Natmags titles to have a serious web presence and was nominated for a Webby. My design was then rolled out across all the other titles.