ABOUT

Type: Contract publication, branding, media packs etc.
Frequency: Monthly/Bi-monthly
Task: I was approached initially as a consultant to look at the magazine PALife, the initial magazine hadn’t gone down as well as been hoped. As a result and after conversations with the editor it was decided that a total revamp was needed. To bring it up-to-date a number of areas were addressed, a bright fresh colour palette, modern fonts and touches to make it feel more life a woman’s lifestyle magazine were added. I also art directed numerous portraits photoshoots. Initially starting out as just the magazine this soon developed into digital media, show design work and a whole raft of other collateral work.