ABOUT

Type: Consumer Magazine
Frequency: Quarterly
Task: After a successful pitch, that ultimately lead to the creation of Seven Squared’s conflict agency, Blue Door Media. The magazine was to run in parallel with Next Directory, but could be more proactive and react quicker to the latest changes of fashion. We photographed supermodels, shoot on location around the world and worked with some of the best photographers and hair and make-up artists around. The magazine was ultimately charged to drive revenue and the first issue alone brought in over £600,000 of sales. The success of the magazine led to a tranche of weekly email newsletters and seasonal and special occasion mailers.