Matthew Inman Creative Director

ABOUT

Type: b2b
Frequency: Quarterly
Task: Orange Knowledge approached me to art direct their new pitch win, which included a total makeover of the existing BII magazine. Using their tri-tone palette throughout, this A3 b2b title was tasked with stopping the readers in their tracks. Using lots of Infographics and illustrative elements throughout this was achieved. This relationship has proved very successful spawning a number of addition pieces of work, including advertorials, handbooks etc.

MADEIT CREDITS

  • British Institute of InnkeepingClient

Who liked - BII News

Back to BII News project