ABOUT

When Oakley offered us this exclusive prize we decide the best way to showcase it was to send it to our Oakley base, and those whose brand purchase habits were similar. It became my first ever direct mail. The product was great (one of the best on the market), and the prize was phenomenal... a true VIP experience. I was excited. I wrote a three-page letter with insert, offering £20 off the product (everything in the collection was £240-£350). The response rate was 1.3%. And the first sale came in at 10.41 am on the day the letter landed.