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About me

Matthew Low is pushing for the best work possible. In just 6 years he's worked his way up from intern in BBDO NY's summer program all the way to Associate Creative Director, working on multiple clients, and running Dunkin's social media accounts.

Whether it's selling an anthem spot for AT&T/DIRECTV as a jr to help win a new business pitch, or handling the set design on low-budget projects, Matt prides himself on creative that moves the needle. That's why he's most proud of his work for Dunkin' with TikTok star Charli D'amelio - a project he brought to the client proactively where they created Dunkin's first-ever fan-made drink, by introducing The Charli on Dunkin's menu nationwide. In just weeks the campaign received over 4 Billion impressions, a 60% increase in app downloads, and record sales for Cold Brew.

Matt recently created M&M's first-ever AR print ad where users can hover their phone to unlock a unique experience where the characters begin to move for a new product launch for M&M'S Mix.

Matt exels at being able to flex across multiple clients. While working on M&M's, and Dunkin', he also sold through a proactive idea for Pedigree where they became the first brand to fully activate on the popular app Clubhouse, by creating accounts for shelter dogs. At the same time, he also created a 'pit-mobile' for Degree where they drove around NYC with armpit hair blowing off the side of a truck to remind people to wear deodorant, while also shooting a campaign for American Family Insurance and SAP Concur.

In addition to everything advertising, Matt founded a podcast called Bouncing Back where he has interviewed over 115 people in the ad industry who have lost their job during COVID19 - giving them a platform to sell themselves to recruiters. Outside of work Matt is either eating dumplings, walking his dog, watching sports, flying a drone, or buying new sneakers.

He was recently named to Adweek's Creative 100 list under the 'Agency Talent To Watch' with his amazing partner Kristin Clark.

Details

AvailabilityLooking for work

ContractPerm

LocationNew York City, United States

Skill LevelSenior

Tagged Job TitlesCopywriter

Achievements

Contributor:

Matthew has been a Contributor since 25th November 2015.

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Shortlisted

2Shortlisted x 2

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Recommendations

Currently No Recommendations

Clients

American Family Insurance, AT&T, DirecTV, Dunkin, KLM, M&Ms

Awards

Adweek Creative 100 'talent to watch'

CV / Resume

Matthew's CV/Resume

Activity

Connections1 Followers180 Following1

Likes8

Creativepool member since 2 June 2021

Matthew's work

M&M'S MIX: RUN

The Charli Is Finally here

M&M'S MIX: Get in the bag AR print

Pedigree Doghouse Recap

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