ABOUT

Worldwide hotel company Frasers Hospitality were looking for a new design for their employee handbook that goes out to all new employees. They were looking for something that better represented their high-end feel, this was so any new employee would see straight away the companies style and ideals to improve both staff performance and customer enjoyment.

Whilst the company has many great shots of its product and hotels. They were a bit thinner on the ground with convincing high quality shots of their staff. So I decided to think of other ways I could introduce bold and eye catching imagery, whilst still keeping in line with the goal of high end subtlety. I achieved this by introducing lined faded illustrations of the exteriors of some of their hotels. It gave pages a nice texture and help connect the employees to what they were reading as these were the places they would be working every day. I also pulled out bold statements about the companies ethos and ran these behind or over the top of images/text, again this was to keep reinforcing to those reading the book the companies ideals as they had asked for.