ABOUT

A series of original gifs for marketing material at Hotel Ketchum in Ketchum, Idaho USA. The concept was to create fun graphics to increase social engagement and bring attention to the year-round activities offered. The area has a rich history of sheep herding, so naturally, Hotel Ketchum has woven a sheep into its theme.

The quirky, fun-loving style of Hotel Ketchum was already apparent in the tagline, "we can't wait to sleep with you." The gif idea started with taking that theme and merging it with a fun-loving sheep that could become a symbol for the diversity of activities offered: skiing, kayaking, biking, and more.

The engagement results have increased as the sheep has become well loved by all. He's not done making an appearance, so stay tuned for more from this fluffy guy!

Photo Image credit: @HotelKetchum