ABOUT
This series is a bold, collage-based response to a self-directed university brief exploring the visual tone and storytelling of McDonald’s. Each piece reimagines a signature McDonald’s item McFlurry, chicken nuggets, and strips using actual receipts to build the packaging, grounding the artwork in the everyday, real-world fast food experience.
Above each item, rich sauces spell out the phrase “Luv n It”, a playful twist on McDonald’s iconic slogan. The hand-drawn, dripping typography captures the brand’s unapologetically indulgent tone and taps into the expressive energy seen in recent campaigns.
By combining familiar textures with graphic minimalism and typographic flair, the series aims to speak directly to McDonald’s cultural footprint fun, fast, and instantly recognisable.
MADEIT CREDITS
-

Matthew BrothersonFreelance Illustrator
Back to “Luv n It” – A Personal McDonald’s Ad Concept project