ABOUT

The Mad Cow Vape House is an e-cigarette retailer established by ex-smokers turned passionate vapers.

They approached us to develop an identity for the new product called Doc Lock’s Marvellous E-Juices, with the only stipulation being was “vaping not for the average Joe”.
The target audience was the suave and sophisticated hipster, so it was only fitting to use for inspiration, the look, style, dapper outfits of their impressive facial hair of their Victorian forefathers.