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Matter Of Form has delivered a new digital brand identity and enhanced content for Sani Resort, an exceptional, multifaceted collection of five-star luxury hotels set on Greece’s Kassandra peninsula, showcasing the property’s premium offer. Historically, articulating the uniqueness and luxury nature of the resort has been a challenge.

Matter Of Form was tasked with elevating the brand digitally to validate Sani as the world’s leading premium family and beach resort.

The new brand and content transports travellers to the world of Sani, building a sense of anticipation for the resort’s once-in-a-lifetime experiences. These include world-class sporting facilities with the Rafa Nadal and Chelsea FC academies, and a high-end shopping and dining experience at the vibrant marina with its boutique shops and restaurants featuring menus curated by Michelin-starred chefs. The new art direction allows future guests to get a sense of the scale and beauty of the location, with nature at the heart, ​​capturing guests in an authentic and emotive way.

Matter Of Form incorporated the branding into CRM campaigns as well as rebranding their loyalty program’s visual style for its relaunch post-Covid. Navigation and search across the site has also been improved in line with the user experience across all touchpoints, making it easier for travellers to find the information they are looking for. Matter Of Form also developed a scalable and user-friendly CMS platform, enabling Sani Resort to tailor experiences according to guest profiles.

The project was delivered over a period of 12 months, with Matter Of Form working closely with over 100+ contributors across four locations. Alongside the English-language version, the website has also been optimised in four additional languages aimed at the target audience: Russian, French, German and Greek.