ABOUT

Celebrated for their unique approach, PA go beyond bare-bone strategic recommendations to physically inventing new products for clients, including the world’s first home pregnancy kit and digital telephone exchange. As part of a shake up of their marketing efforts, MOF were brought in to develop a renewed brand strategy, brand identity and multiple global creative campaigns -spanning print, outdoor and digital media across 4 continents. Our approach saw various innovative media firsts - including a number of life-size 3D printed jetpacks suspended behind unbreakable transparent glass in London bus stops. Lastly, we devised Talent and Change, a thought leadership diffusion brand, to usurp the competition and define the organisation as a true leader in its field.