ABOUT

"Cina Magazine" (Chine Magazine in French) is the first European magazine about China distributed to news-stand in France and Italy. The main scope of the magazine is to promote the most beautiful and interesting areas in Yunnan in order to attract new tourism opportunities from Italy and France. I was in charge for the creation and editing of the magazine and I found financing from official Chinese tourism authority for more than 100.000 euros. The magazine was published for the first time in Italy in 2012. In 2014 the magazine was published in France. In 2015 Yunnan Provincial Tourism Development Committee invested strongly in the project to bring it at World Expo 2015 in Milan and to distribute in the same timeframe in France.