ABOUT

Opportunities in life should be as limitless as your imagination. That might not be an easy perspective to understand for some children, and never more so in times like these.
Superunion partnered with I Can Be, a children's charity that breaks down barriers to future opportunities for disadvantaged girls, to create Amazebows, a colouring book designed to remind young girls of their potential and to help them realise the power of their imagination. With 24 unique illustrations created by Superunion creatives from around the world, from Brazil to Singapore, Amazebows shows the girls that something even as predefined as a rainbow can be reimagined.
Whilst initially conceived by Leanne Kitchen, Stuart Radford, Scott Lambert, Louise Hunter and Inga Howell, the key to the idea was the collaboration with the global network of Superunion creatives. The brief to each creative was left entirely open, to reimagine the rainbow, asking only to include the seven familiar coloured stripes of the rainbow, which start and finish on two sides of the page.
Amazebows was produced pro-bono, sponsored and printed by Identity Print and Fenner Paper, to help girls with no access to online schooling or tools during the lockdown. The 200 colouring books were singer sewn with thread to match one of the seven colours of the rainbow, before being handed out to the girls to take home. Along with each book, the Superunion team gave every girls rainbow coloured pencils in an origami paper sleeve.