ABOUT

Californian subscription oral care brand BURST are a revolutionary challenger to the over-priced giants of the industry. Their affordable products and unconventional attitude have gathered them a large and loyal following of customers and advocates within the dental industry alike.

However, eighteen months on from their hugely successful 2017 launch, they felt they had outgrown their launch persona.

Armed with fresh consumer insights and an expanding product range they wanted to shift emphasis from affordable oral care to holistic wellness, aligning them more with beauty brands, all whilst always retaining their off-beat rebellious personality. 

I was asked by branding specialists, ico Design, to develop and roll out this next incarnation of the brand.