ABOUT

Londis needed to recruit new franchisees in a highly competitive industry where retailer loyalty is frequently challenged.

I created an integrated suite of creative communications designed to recruit independent retailers while reassuring them that they would remain in control of their own businesses. This included monthly DMs and press ads focusing on different reasons to join Londis, engaging event collateral for industry and trade shows, and a toolkit for new retailer recruits recommending best practices for every section of their store and operations.

Generated lead numbers were over and above every target, and the campaign was fundamental in making strong progress towards Londis’ goal of 2,000 stores in the UK.