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Budgens wanted a Christmas retail campaign with genuine stand out.

The retail landscape is saturated at this time of year with trees, snowflakes and baubles. Our campaign subverted the genre by featuring decorations made from iconic Christmas foodstuffs like Brussels sprouts, broccoli, cranberries, Champagne, chocolates and mince pies. Executions were delivered at every single consumer touch point – from website to wobbler, door drop to direct mail and press and radio.