ABOUT

Having had an interview over Skype then travelling to Australia for a month, I had the opportunity to develop ADEA’s brand.

The key aspect for the new brand was the necessity to bring the company into the 21st century and to be transferable between print and digital media.

The company wanted to remain patriotic and as a result, the logo consists of Australia’s native Wattle flower coupled with insulin droplets, to form the ‘A’ in ADEA. The company were
extremely thankful for the new brand and as a result have seen a significant increase in a positive perception of the company.