ABOUT

When designing for digital, I still believe there's room for excitement - No actually, a need for excitement. Yes, content should be clear. Yes, links should be easy to find. Yes, subscribers must subscribe and funnels should funnel. But far too often, that checklist leads to digital spaces that feel flat, obvious… even mundane.

When I worked with Julian Harrap Architects LLP, it was essential that visitors could quickly understand what they do, how they do it, where, when, and who. That clarity was non-negotiable But beyond that, we wanted to craft a journey — one that felt considered, immersive, and yes — exciting! This wasn’t just a website, it was a digital extension of their practice: layered, rigorous, and full of narrative detail.

Because utility shouldn’t kill curiosity.