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Custom Brand Font Design for a client, used in the branding of diapers and nappiesPublicis London approached us to design a custom version of our most popular font Incision, solely for the use of their client as part of their client campaign Libero. The Incision font is a cutout font initially released in 2013 and has been used on many books, magazines and particularly popular for packaging. The mixture of cut letters in both upper and lowercase simple in structure has since been built into a full weight family and has seen use across Film, TV, Advertising, and Packaging.

Custom font built for Publicis London as part of their client campaign Libero We are very proud to be approached by Publicis London to design a custom version of our most popular font incision The Incision Typeface is a cutout font initially released in 2013 and has been used on many books, magazines and particularly popular for packaging The mixture of cut letters in both upper and lowercase simple in structure has since been built into a full weight family Publicis London approached us to design a custom version solely for the use of their client Libero.

The project required:

A custom letter set version to be created for the sole use of Libero
Refined letterforms, glyphs, and font creation.
Uppercase refined letters, in differing styles, cutout variations, and Opentype features.
Over 259 characters with multilingual support Greek, Hebrew and other language sets.
Continued support and growth to support more extensive font sets and language requirements
Built in 6 weeks to meet the deadline of the brand
The custom typeface has been used for packaging, billboards, website promotion, on screen graphics and has been released worldwide