ABOUT

Design a Brand Identity for the historic landscape in the London Borough of Bexley
Build a new brand for the park, to be implemented across the park
Build a personality for the park and a brand that was flexible to work across all aspects of uses, from signage, website, info boards
An easy to use identity and branding system, for application by the internal London Borough of Bexley team
Research into the Audience and history to create a logo mark that would work with space, and reflect the new development
Consult with the local community, and present the design to the committee to choose the brand
The final identity was put to the committee and selected by the public