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Branding and Responsive Website Design for Appeals Service

Our Work
Build a custom front-end submission website that re-thinks the appeal process
Working with the appeals team to simplify the process for appealing
Create an Identity and brand that is impartial in its design
New branding, identity and standards
Working with TfL, Cross Country and other train networks to work with their individual appeal process handling requirements.
Built to high accessibility standards
Responsive website built on Twitter Bootstrap
Custom photography working with photographer
This in-depth project involved looking at the broader goals of the appeals service with the aim to lead the market and simplify the process of appeals where this varied widely across the different train operators such a: TfL Virgin Trains, Chiltern, and Great Western all having varying notices and appeal forms.
A clear and easy step by step online process that could be followed on varying devices with ease and simplicity involved extensive research and working closely with the appeals team to understand issues and problems operators
Outcome
Simple to use website that has seen a significant increase in the online appeals, and decreases in telephone and written appeals improving turnover and freeing up operators.
A clean and straightforward customer facing design, that is easy to understand, informative, and reflects the impartial status of the company.
The work with appeals service has led to further projects in design and branding with the other companies in the wider company group.
A long-standing working relationship, allows us to advise and consult with the Appeals Service, and improve the website handling process going forwards.