ABOUT

Luxury Brand Design for a new Travel Guide aimed at the independent, discerning travellers.

Outcomes & Results
Amazing wonders initially required a brand aimed at its target audience, and to start building its online and offline presence, to establish itself in a small and saturated market. A small team of author/adventurer, travel expert, and we worked together for 2 years to help bring a selection of three books to market. In 2017 the books Italian Cities, Scotland, Japan and China we presented to significant publishers and released online, with another three books to be published in 2019.

This is not a typical project, but a joint collaboration, working closely with the team to develop a full brand, products and marketing within a short period. We were closely involved in the creation of the content, in layout and photography, travel, and production of the publications, advising on every step and working together to release a high-quality publication in a short time. Finally working together, we approached large publishing houses and pitched the book in a finished and detailed form.

We worked closely with the author to realise his vision and create:
Identity System for a high-end travel publication
Identity and Branding Design for the international market
Branding system that allowed the guides to approach both hotels, restaurants, airlines, investors and publishers.
The Books have been designed and photographed to give a full sense of luxurious journey.
As a team, we have written and designed three completed books, and have material for a further nine travel guides in the series.
Book design, layout, editing and photography editing, Each book over 200 pages. We were responsible for the full design process working closely with the author, a series of 5 books, designed and published with over 200 pages in each.
We were responsible for the full design process, bringing the identity, brand, website, marketing and all publications to market.
Within 3 years Amazing Wonders has built its reputation worldwide with hotels, travel excursions, and international trade shows. This had led to meetings with some of the large publishing houses
In 2017 we looked to partner with a publisher to bring this to bring these books to market, and 3 books were presented to High-end publishers and are currently being discussed is a collaboration and release of the books.