ABOUT

Starting as the secondary camera I worked for over 8 years to develop the photographic style now seen and shoot the majority of product photography along with working as a team to deliver the campaign photography. As the company grew I became part of the team developing the concepts.
I started with assisting and then directed many external photo and video shoots, gaining experience on working with models/presenters/actors as well as freelance photography teams.
In this time was involved with the setup and build of two new studios.
For 3 years I also shot the product and promotional photography for luxury brand Coco De Mer when run by the Lovehoney Group, this was a great learning experience going from previously shooting consumer products to working with hand made and sometimes one off products worth thousands.
I worked as part of the video team to help film education youtube content, promotional videos and film at photo shoots which was often our most popular social content.
I’ve developed product shooting styles for large platforms working closely with UX and UI developers that I found really interesting and have integrated my learning in all shoots since.
Alongside photography I integrated animation into my work to create more eye catching email campaigns and use on social media.
The role included both editing work i’d shot along with editing large batches of model photography from external sources, I am an incredibly efficient editor able to work in large batches to tight deadlines using a range of techniques including high frequency separation.
As the company merged to include the worldwide biggest brands in the category I worked with brand managers and agencies representing them to create the photography for their sites, packaging and in store promotional displays.
As we became more mainstream I was Involved in the work for many pitches that took the company to be in spaces such as Boots, Walmart, Tesco’s and other big highstreet names.
I have a lot of experience jumping through hoops for the likes of Amazon, Facebook, Instagram etc to meet their constantly changing demands.
Recently working with AI image generators to develop concepts for photography campaigns and social content.