ABOUT
Australian business Circa had spent 15 years in research, developing and patenting a breakthrough molecule. Created from natural organic material it could replace toxic chemicals found in many everyday products.
The next step was producing large volumes in a manufacturing plant in Europe. Their business was scaling up and their brand needed to match their ambition.
We defined all aspects of their brand, expressed in a new purpose statement, ‘Changing chemistry for good’.
A new logo and identity positioned them as an innovator in biochemicals through using organic shapes and colours in a bold and impactful way. We then created all brand applications, from stationery and reports through to a brand new website along with product branding and their new research institute identity.
Back to Circa brand project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Peter Crowther
Digital Illustrator/Animator, Peter Crowther Associates Ltd
United Kingdom