Matt Burn
CG Supervisor
ABOUT
GMR is a smart insole aimed at getting a generation of young gamers moving by connecting their in-game FIFA Mobile skills with real life activity. To launch it, adam&eveDDB tapped into gamers’ competitive nature to get ahead, and injected social competition into every element of the campaign – from product development to comms. Results, so far: Shots and passes: 19,744,778. Distance moved: 599,201,723 metres.
MADEIT CREDITS
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Adidas X FifaClient
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750mphAudio Post Production -
Alex FairmanHead of Design -
Andre SallowiczCreative Director -
Andy GlassPhotographer -
Anthony FalcoChief Production Officer -
Ben BarronCopywriter -
Ben Fearnley3D Artist -
BlinkProduction Company -
Caro AltmannManager Community and Culture -
Connor HollmanProducer -
Daniel HuttonFirst Photographer's Assistant -
David MortimerPlanning Director -
Ddb LondonAgency -
Drew SpencerCreative Director -
Duncan BernardUK Production Manager -
Enzo VolpeMake-up Artist -
Fouad GaberEditor -
Gideon MarshallDigital Operator -
Ian HughesProject Manager -
James DerrickBusiness Director -
James MonaghanHead of Design -
Jeppe VidstrupCreative -
Josh SmithAccount Director -
Kendal DrakeProducer -
Lauren WilsonMusic Supervisor -
Magda PlugowskaEditor Assistant -
Magda PlugowskaEditor Assistant -
Mair JointStylist -
Marc CumberbatchSports Choreographer -
Martin BeverleyChief Strategy Officer -
Matt TurnerColourist -
Mike DelaneySports Choreographer -
Mondi HowardProducer -
Nathan HoadPost Producer -
Neil JohnsonSound Engineer -
Paola FracchiaMake-up Artist -
Paul KnowlesHead of Design -
Paul WestonExecutive Producer -
Pedro Martin-CaleroDirector -
Phil OldhamCreative Director -
Raphael BejarSenior Motion Designer -
Rob MonkMotion Designer -
Rose MullingsPhotographer -
Ruud BaanDirector (Celebrity Shoot) -
Sam AshwellSound Engineer -
Sam StablerArtworker -
Savroop KaurSenior Project Manager -
ShuHan LeePlanner -
Simon ChaudoirDirector of Photography -
Simone WarmeCreative -
Stephen Henry3D Lead Artist -
Stuart O'NeillCreative Director -
Sunny KumarHead of User Experience -
Tom Clapp2D Lead Artist -
TrimEditing House -
Uschi SauerDirector Retail Marketing -
Valie FiordimarePhotographic Agent -
William GibbBusiness Director -
AbsolutePost Production Agency -
adam&eveDDBCommunications Agency -
Toby SnowdonSenior Interactive Designer -
Peter BuchananComposer -
Richard BrimChief Creative Officer -
Mat GoffJoint CEO -
Simon VicarsECD -
Kathryn GoodingAccount Director -
Stephen HenryVFX Artist -
Matt BurnCG Supervisor -
Cannes Lions Winners 2021