Matt Blitz
EVP, Executive Director of Agency Production
ABOUT
The Cantenna is a real can of Miller Lite with a built-in digital TV antenna, designed just for cable-cutters. To target this very specific audience, DDB Chicago went directly into the seedy underbelly of illegal streaming sites, flooding them with links to a fake NFL stream. Miller Lite trolled its audience with a fake broadcast of the game, which turned out to be an ad for the very product that would help them watch free football in the future. The video drove users to call a phone number to get the Cantenna, and call they did, with over 87,000 Cantenna requests.
MADEIT CREDITS
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Molson CoorsClient
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Adam BattistaSenior Producer -
Alec SternDirector Of Music -
Alejandro JuliCreative Director -
AlmaCreative Agency -
Anna JohnsonSenior Media Specialist -
Ben WolanExecutive Creative Director -
Biz AndersonStrategist -
Britt NolanChief Creative Officer -
Chris QuinnTalent Manager -
Courtney DuganMarketing Director -
David GreeneTalent Manager -
Diane JacksonChief Production Officer -
Drew ButlerArt Director -
Eric ZuncicChief Strategy Officer -
Gabrielle GresgeAccount Executive -
Guiga CunhaAssociate Creative Director -
Jillian EnglishProduction Business Manager -
Jonathan PalmerStrategy Director -
Justine StaufferSenior Marketing Manager -
Katelyn LedfordAccount Director -
Katie SamuelsenAssociate Copywriter -
Katie SamulsenCopywriter -
Kiska HowellGroup Account Director -
Michelle St. JacquesChief Marketing Officer -
Mike NorgardDigital/Social Director -
Nathaniel LawlorCreative Director -
Oliver GlennAccount Supervisor -
Paul CarpenterAssociate Creative Director -
Rachel DanseyProject Manager -
Sofia ColucciVice President, Global Marketing -
Stephanie ClanfieldAssociate Brand Manager -
Tony YacendaDirector -
Tony YacendaDirector -
Union EditorialEditorial -
Zoe GrubbeManager Of Production Operations -
Ari WeissChief Creative Officer -
D&AD -
Matt BlitzExecutive Producer