Matias Ruiz
Creative Director
ABOUT
In Argentinian advertising, some sensitive topics are best avoided.
We did exactly the opposite: To communicate the relaunch of Halls' newly shaped
product, we talked about 15 of these topics. After some strong social listening,
we created a campaign that focuses on how the world is changing towards a new way,
less square.
*In Argentina, “square” is a synonym for conservative.
MADEIT CREDITS
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HallsClient
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Matias RuizCreative Director -
Malena PorcaroCreative Director
Back to Halls New Way To Be project