ABOUT

The brief was to rebrand an existent or new bike hire scheme to try and get more people using bikes as a chosen method of transportation; both locals and tourists. I decided there was too much visual pollution from all the colourful existent bike schemes, so I decided to take an approach where people would rent out their own bikes (as in Portugal, the city I based my scheme in, it is very common to own one) and you'd get rewards and discounts to use on local restaurants and cultural spaces like museums, which would ultimately benefit everyone, including the local community. I made it so the brand would be discreet but recognisable and an easy to use app with it.