ABOUT

Advertising Campaign Admission Military School 2018. Conceptualisation of creative idea, photo-shoot and production of graphic pieces, prints for press and outdoor advertising. Production of Testimonial Videos for Digital Media and RRSS (Casting, Scripts, Storyboards, Shooting, Post-Production).

IDEA:

3 different stories, which show the different facets and activities involved in the training and projection of a military career.

In a testimonial way, each character shares their motivations for joining the institution, their challenges and aspirations, and how they prepare themselves to be part of history.

The profiles have the task of humanising the military career, approaching and motivating all kinds of young people to be part of this family. All of this is portrayed in the different stories, which speak of effort, adversity, challenges, social contexts, integration, heritage, patriotism and vocation of service.

Stories that seek to move the viewer to feel reflected and empathise with each of them and motivate them to share the content, join the challenge and embark on the journey of military life.