ABOUT

Concept: Illuminate the scientific foundation of product development for SACHAJUAN’s Hair Bonding Booster launch, crafted with modern technology. The visuals are captured ’through the lens of a scientist’.
Story board: The campaign starts with observing the product under various lights in a Lightbox, progressing to analyzing formula and molecules in the lens of a microscope. Transitioning to showcase the reaction that occurs when combined with hair treatment. Culminating in the display of finished products meticulously stacked on shelves. 
Lightning: White lab light, additional back light, product formula appearance emphasis glow, contrast and vibrancy golden color.
Deliver: 1 video, 3 stills