Mathias Wikström CEO /​ ECD


Consumption and the side effects of our life style is eating away on our planet. The Baltic Sea is no exception with eutrophication and toxins killing the sea and seabed off bit by bit. So in one of the most developed parts of the world we have one of the most polluted seas, but we also the highest usage of digital and card transactions. Finland is the most “cash less” country of the world.
The ambition was to engage all clients of the bank to save the Baltic Sea from further deteriorate and create both funding and understanding to contribute to resolve the situation.
As most all consumption in the Nordics is enabled by a credit/debit card transaction we created the Aland Index showcasing the environmental impact of routine behaviour, enabling informed decisions.
The Aland index, connected to the payment database, calculates the CO2 impact of every individual transaction per merchant category made with your credit card.
By using the index the database compiles a monthly report, your climate profile, and presents it along with your credit card bill in your mobile phone app or on your Internet Bank. The calculation is based on the cost of carbon, as defined by the World Bank, pricing per kilogram, and converted to the corresponding cost in local currency.

Date created: September 2016 2016-09-01T00:00:00+0100
Date published: 21 August 2017 2017-08-21T16:07:38+0100


Cannes Lions - Grand Prix
Cannes Lions - Shortlist
Creative Review Annual - Best in book
D&AD Award - Nomination
Eurobest Award Shortlist


  • Peter WiklofClient
  • Anne-Maria SaloniusDirector Finland
  • Christian HartwigssonMarketing Director
  • Cornelia OpitzProducer
  • Erik LarssonCreative Director
  • Erik WedershovenSustainability Consulting
  • Fredrik LinderRocknrolla
  • Frida AlmgrenMarketing Manager
  • Helena MuellerDirector Sustainability Consulting
  • Hill+Knowlton Strategies SwedenPR
  • Jenny SerneholtProducer
  • Jessica ClaarMarketing Director
  • Jocke EnegrenCopywriter
  • Johan PihlCreative Director
  • Johanna LindbergAccount Manager
  • Judy VigilettiBrand Director
  • Kristoffer BarkarManager Market Data
  • Lars AneerGraphic Designer
  • Lasse DanielssonDirector Financial Intelligence
  • Linda WohlfeilHead of Digital
  • Marcus JohanssonCEO
  • Martin NabelekCEO
  • Monika NarsCEO
  • Ola HoglundSvp business development
  • Ragnar ÓmarssonPhotographer
  • Rickard LindgrenDigital Manager
  • Robin MagnussonMotion Producer
  • Sasha KrsticHead of Nordics & Baltics
  • Tove ErikslundCAO
  • * Cannes Lions Winners 2017
  • * Mathias WikströmExecutive Creative Director
Project featured: on 22nd August 2017

Aland Index / Baltic Sea Project