ABOUT

BRIEF
Design all branding and marketing collateral for the annual Globus family of brands’ Supertour for 2014. Supertour is the companies biggest incentive to retailers and vendors, giving away an all-expenses paid trip to a world destination. The branding is to represent the holiday destination in a fun, unique and eye-catching way.

APPROACH
Taking inspiration from the colourful and bright neon signs of Tokyo city, and Japan’s obsession with comic books, the branding and style of Supertour 2014 combines these cultural influences with pop-art design principles to create a fun and vibrant series of designs, with an emphasis on the typography and colour.

DELIVERABLES
• Logo
• Flyers
• Posters
• Online advertising