ABOUT

BRIEF
held a “Creative Challenge” competition calling for holiday, resort and tour operators to create a creative campaign for the TripAdvisor website that engaged the user in an interactive and unique way. The series of interactive banners were to be brand focused rather than price-driven, to allow the competition entrants to think outside the square and push the envelope in online travel marketing.

APPROACH
Considering Sandals’ Caribbean heritage and with its resorts located in several islands throughout the tropical region, the concept of an interactive treasure map allowed the user to learn about the company in a fun and interesting way. The series of expandable flash banners took the user through a number of questions, with each correct answer an animated sail ship would ‘sail’ to the next Caribbean island. After visiting all the islands the Sandals resorts are located, the user would then be entered in to the draw to win a Sandals holiday.

DELIVERABLES
Interactive Banner Design
Art Direction & Storyboard
Flash Banner Animation