ABOUT

BRIEF
Design the adverting and marketing collateral for Avalon Waterways. Covering a wide scope materials, the design must be consistent to further build the brand’s image as a luxury river cruise company.

APPROACH
Avalon Waterways is relatively new to the river cruise travel industry with just under 10 years since its beginnings, so it was important to highlight this in its various marketing materials while still appealing to its target demographic of the over 50′s age group. Combining clean and modern design with classic Art Deco styles allowed Avalon Waterways to stand out in the growing river cruise market.

DELIVERABLES
Print Advertising
Brochure Design
Flash Banners
Email Design & Development