ABOUT
This work was ordered by the parks services department at Walsall Council in an aim to provide information to the public regarding the do's and font's at one of the green spaces the Barr Beacon.
The information was to be presented in a fun and friendly way that would appeal to a wide age range. It needed to be bright and move away from the traditional tick and cross in a box next to a symbol. The characters were designed around the problems the park faces daily with the main character been a rabbit which are plentiful and would help to link the project with the local nature.
The characters and design were an immediate hit and very little reworking has been required. The finished product is mainly printed posters and leaflets to be displayed around the park, everything will also be available in a digital format.
MADEIT CREDITS
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Mathew JohnsonGraphic Designer
Back to Visitor Information campaign project